by Lee Fried, on 28 Jun 2009 03:05 pm
The Journey
Make Every Cost a Big Deal
Yesterday I spent some time talking with my new neighbor that moved in down the street. We were making small talk and our conversation ended up moving to the economy. As I listened to his powerful story I thought about how lucky I have been to work for a company that so far has avoided major layoffs in 2009, but I also left feeling a heightened urgency. The urgency coming from the knowledge that in the near term our company will face significant economic challenges (like all healthcare organizations) and yet it seems like we are not doing everything we can now to soften this impact. We could learn a lot from what my neighbor shared with me (I asked permission and he read this before I posted) and I hope we take many of the actions they his company has.
My neighbor works as a production manager for a family owned manufacturing company. In a three month period in 2008 they had their revenue drop by more then 40% and stay there after several years of record growth. While the company was unable to avoid layoffs after a big initial reduction he told me the owners have done everything possible to save jobs. He said that in the past cost improvement in the company was the job of management and there were usually a couple of big cost improvement strategies, usually focused on improving productivity in production areas or by outsourcing. Most workers were kept in the dark about these improvements and would only be involved when they were asked to do something differently. He said that once the initial layoff was completed management got together and tried to figure out where they could take out additional costs. He said it became clear very quickly that management did not have any “new ideas.” The way the company went about cost reductions activities in the past would not work into the future.
At the same time staff were frustrated and fearful of what was coming in the future and management was not doing a good job communicating. This weighed heavily on the President who in the past has a very good and trusting relationship with the workforce and he was frustrated that the workers did not understand how bad the situation was and why decisions were being made. Given these conditions and not knowing what to do the President decided to set up a series of “townhall meetings” to educate the workforce on what was happening in the business. The purpose of these meetings was basically to prepare the workforce for additional layoffs coming in the near term as the company burned through its cash. The President and his team (including my neighbor) prepared a presentation and pulled together the first group of workers. Once the management got done their presentation they asked for questions. One of the workers raised his hand and asked “what can we do to help?” This was not something the managers were expecting to be asked and they did not have a good answer. While the management team was fumbling around for an answer someone else raised their hand and said “I have a couple of ideas” And so it began…
Over the last year the company has created a “bottom up” cost reduction strategy that is called “No cost is too small.” The focus of the strategy is to save jobs by engaging the workforce in reducing costs. So far it has worked and several million dollars in saving have been identified. Ideas have included:
- Reducing energy costs by more the 10,000k a month by simply turning machines off when they are not being used and by turning lights and computers off at night
- In-sourcing facility maintenance costs including production workers once per week bringing their law mowers to work to take care of the facility grounds
- Better using space in their facilities and reducing inventory that have allowed them to sell two warehouses
- More then a 50% reduction in scrap, because works are focused on making sure that every cost is accounted for
- The sales team has figured out ways to reduce travel costs by more then 50%
- etc.
What was most compelling to me was that the fact that the company had made the cost problem everyone’s problem. When I think about my company as leaders we often communicate about the cost challenges of the future. Yet, at the same time we don’t ask people to become involved in helping solve this problem. We have all grown use to the small luxuries that we probably should be going without. It is hard to believe that we will be successful with the big cost reduction strategies if with our actions we don’t treat the small cost opportunities with equal importance. It time for us to make every cost a big deal and get everyone in the company involved in helping find ways to reduce them.
